DRAFT BUSINESS IDEA

IDEA
 Gelatin is a product made with gelatin powder, condensed milk and water, with natural and healthy, to satisfy the consumer an option to purchase nutritious. In turn, has seen the need to consume in ice cream dessert at the moment have tasted.


NAMERICAGEL LTDA


MISSION 
RICAGEL LTDA, is to provide the product to the tastes of families, reflecting our capacity to elaborate and excellent customer service by increasing consumption of gelatin for Colombians.


VISION
 RICAGEL LTDA, has the vision to lead the Colombian market jellies, seeking international expectations and high quality products to satisfy customers and sustainable development of the organization.


OBJECTIVE 
The aim of RICAGEL LTDA, is focused on quality and product features that have a suitable container that allows to keep cold.Its initial distribution is to start at ice cream shops located in the city of Bucaramanga and gradually expand distribution to stores and institutional cafeterias to end the metropolitan area in towns and cities.


BUSINESS 
LOCATIONRICAGEL LTDA, is located on Calle 25 N º 10-19 del Barrio Kennedy Bucaramanga - Colombia. Your email is ricagelltda@hotmail.com and your phone is 6403658.


PROMOTION AND ADVERTISING SYSTEMThe aim is to show the gelatin to our potential consumers. This promotion is made by delivering personally the product to food service managers of the Ministry of Health of Bucaramanga to authorize its sale.As for advertising, we will use print media such as the distribution of flyers in the educational institutions of Bucaramanga and use of eye-catching posters that make reference to the quality and taste of the product.On the budget, requested assistance to an advertising company in the city of Bucaramanga. Estimated costs are:$ 500,000 for the printing of 2,000 flyers and two-color fluorescent paper$ 2,400,000 for the production of 120 posters to three inks.600,000 for the repair of leaflets ($ 300 each)
TOTAL BUDGET: $ 3,500,000


TYPE OF COMPANYRICAGEL will be a limited liability company and is listed as a small business that will have 8 employees distributed as follows:• A manager• A production manager• A sales executive• A seller• A secretary• A messenger• Two operators

MARKTo differentiate the product from the competition has designed the following slogan¨ RICAGEL · WITH TROPICAL FLAVORS

CAPITAL CONTRIBUTIONSThe capital needed for start-up is:Purchase of machinery and tools $ 500,000Raw Material (1 month) $ 200,000Manpower (1 month) $ 300,000Other expenses (1 month) $ 100,000TOTAL CONTRIBUTIONS $ 1,000,000

ORGANIZATION


RICAGEL LTDAORGANIZATIONAL STRUCTURE